Media Toolkit 101

Every small business and nonprofit has a story worth telling - most just haven't been given the tools to tell it. This workbook is that roadmap, walking you from the fundamentals of media literacy through to a strategic plan you can build and run yourself.

The goal of this packet is to give you a guide -- a roadmap -- to accomplish the following:

• Learn & understand the fundamentals of how to tell your story.

• Feel empowered to use storytelling tools -- either DIY or through experts.

• Visualize, build, and execute a strategic media plan.

This workbook includes 70+ pages of resources about the following topics:

• What is Media

• Media Literacy 101

• Press Releases

• Media Advisories

• Photo Release & Filming Notice

• Photo 101

• Video 101

• Content to Gather

• Suggested Equipment

• Use Your Phone

• Your Website

• Social Media

• Email Newsletters

• Media & Brand Kits

• About Media Organizations

• Costs of Media Production

• Phases for Using the Tools

• My Favorite Tools

• Nonprofit & Small Business Resources

• My Favorite Media Orgs.

• QR Code

• Bibliography