Strategy & Consulting

Most organizations don't have a content problem. They have a clarity problem.

They know they should be making media. They have ideas, maybe even a team. What they're missing is a clear framework for what to make, how to produce it consistently, and how to build systems that don't fall apart when one person leaves or gets busy.

That's where I come in.

I work with news organizations, nonprofits, community media centers, and mission-driven businesses that need someone who can think strategically about media and then actually implement it. I don't hand off a deck and disappear. I build the system, train the people, and make sure the work continues after I'm gone.

What this looks like in practice

Every engagement is different, but Strategy & Consulting work typically falls into one or more of these areas:

  • Content and channel development — Defining what shows, series, or content formats an organization should be producing, and building the editorial frameworks, show structures, and production templates to support them.

  • Workflow and systems design — Creating repeatable production processes, scheduling systems, publishing SOPs, and operational playbooks that internal teams can actually use and sustain.

  • Pilot production — Getting new shows or series off the ground with hands-on production support, then documenting everything for handoff.

  • Staff training and handoff — Teaching internal teams to operate the systems we've built together, so the work continues without me.

  • Organizational media strategy — Helping organizations assess where they are, where they need to go, and what media infrastructure they need to get there. This includes strategic planning, stakeholder engagement, and long-term roadmap development.

Selected Work

Who I work with

Organizations that are building or rebuilding their media operations and need strategic leadership, not just production support. Past and current clients include local news outlets, nonprofit community media centers, entertainment production companies, and mission-driven organizations.

I'm also available for fractional and embedded consulting roles for organizations that need ongoing strategic media support without a full-time hire.

Get in touch