Mellady Direct Marketing Rebrand/ Three Leaves

The Challenge

Mellady Direct Marketing was undergoing a company-wide rebrand and needed updated visual assets that aligned with its refreshed identity. Three Leaves Creative, the agency leading the rebrand, required on-brand photography to support the rollout across digital and marketing platforms.

My Role

I was hired by Three Leaves Creative as an Associate Producer, with my primary contribution serving as the Photographer for the rebrand. My responsibilities included:

• Collaborating with the teams to understand the rebrand vision and visual direction

• Planning and executing the rebrand photoshoot

• Capturing portraits and brand imagery aligned with updated messaging and tone

• Supporting on-set production needs as part of the larger rebrand effort

Approach / Process

To ensure the photography seamlessly supported the broader rebrand strategy, I:

• Aligned closely with the creative direction established by Three Leaves Creative

• Focused on clean, modern imagery that reflected the updated brand identity

• Directed subjects to create natural, confident portraits

• Delivered a polished image library optimized for web and marketing use

Results / Impact

• Delivered a set of brand photography assets used across Mellady Direct Marketing’s website and marketing materials

• Supported a cohesive visual rollout of the rebrand led by Three Leaves Creative

• Contributed to a smooth production process through collaboration and on-time delivery

Visuals