The Challenge

The firm needed a cohesive visual library that could serve multiple purposes:

• Professional attorney headshots and group portraits for their website and traditional marketing

• Editorial-style imagery that captured their culture and values

• Dynamic event photography from their holiday client appreciation event, intended for seasonal campaigns, social media, and future promotional use

The challenge was balancing polished, professional imagery with a bold, authentic visual story — all within a single production day that included headshots, staged portraits with horses, and a large-scale community event.

The Approach

I worked closely with the client’s team to translate their values into a clear visual direction. Pre-production included timeline planning, location considerations, and creative alignment around tone and usage.

The concept leaned into contrast:

• Clean, professional headshots using natural light and architectural textures as backdrops

• Cinematic group portraits featuring the attorneys on horseback, visually reinforcing themes of endurance, strength, and perseverance

• Paparazzi-style event coverage during their holiday event, capturing candid moments between attorneys, clients, families, and the broader community

By structuring the day intentionally — from headshots in the early afternoon through golden-hour portraits and live event coverage — we were able to maximize light, energy, and storytelling opportunities without disrupting the flow of the event.

The Execution

Over the course of a six-hour on-site production, I delivered:

• Individual attorney headshots

• Multiple styled group portraits, including large-scale compositions with horses

• Candid and posed imagery from a 40–50 person client event featuring activities like a chili cook-off, bull riding, a charity auction, and a petting zoo

The event photography focused on connection — highlighting genuine interactions between attorneys and clients, moments of joy with families and children, and the firm’s commitment to community engagement.

Select event images were turned around on a tight timeline to support immediate post-event needs, with the full gallery delivered shortly after for long-term use.

The Results

The final image set provided the client with a versatile visual library that:

• Elevated their brand presence across web, social, and print

• Clearly differentiated them from more traditional law firms

• Reinforced their messaging around resilience, approachability, and community

The imagery now supports everything from holiday marketing campaigns to evergreen brand assets — helping the firm show not just what they do, but who they are.