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Media Toolkit 101
$25.00 $75.00

The goal of this packet is to give you a guide -- a roadmap -- to accomplish the following:

  • Learn & understand the fundamentals of how to tell your story.

  • Feel empowered to use storytelling tools -- either DIY or through experts.

  • Visualize, build, and execute a strategic media plan.

This workbook includes 70+ pages of resources about the following topics:

  • What is Media

  • Media Literacy 101

  • Press Releases

  • Media Advisories

  • Photo Release & Filming Notice

  • Photo 101

  • Video 101

  • Content to Gather

  • Suggested Equipment

  • Use Your Phone

  • Your Website

  • Social Media

  • Email Newsletters

  • Media & Brand Kits

  • About Media Organizations

  • Costs of Media Production

  • Phases for Using the Tools

  • My Favorite Tools

  • Nonprofit & Small Business Resources

  • My Favorite Media Orgs.

  • QR Code

  • Bibliography

Community Engagement

 

  • SCV 40 Under Forty honoree

  • Former Board of Directors Member, Santa Clarita Valley Education Foundation

  • Advisor, College of the Canyons Career Technical Education (CTE) Advisory Committee

  • Advisor, William S. Hart Union High School District College & Career Readiness/ Career Technical Education Advisory Committee

  • Advisor, Boys & Girls Club of Santa Clarita Valley 

  • Advisor, Bridge to Home

  • Advisor, College of the Canyons Alumni Network

  • Advisor, Arts for Santa Clarita

  • Member, Santa Clarita Valley Nonprofit Leaders Network

  • Member, Santa Clarita Valley Fourth of July Parade Committee

  • Member, Zonta Club of Santa Clarita Valley

 

Media Literacy & Education

PRESENTATION: "Media Toolbox: A Guide to Storytelling Resources & Marketing Opportunities for Nonprofits" (2022)

PRESENTATION: “The Central Role Storytelling Plays in Your Fundraising Success Pt. 2" (2022)

 

Jessica stepped into the Executive Director role at SCVTV from 2022-2024 but had been working on organization sustainability, equitable access, and strategic development for many years. This page includes a few examples of strategic planning, community opportunities kits, development kits, and a pitch deck for a new collaborative concept.

Strategic Development

Lead Author

Funding Development

Lead Author & Program Developer

Opportunity Equity

Lead Author & Program Developer

Program Development

Lead Author & Program Developer

Funding Development

Lead Author & Program Developer

Results Example

Event Creator